Inspire a smokefree generation – Breathe 2025 campaign launch


We are urging people and organisations across the district to sign up and support Breathe 2025, a new campaign to inspire our children to grow up smokefree and protected from health harms caused by tobacco.

While our area has the highest number of adult smokers in England (20.4% compared to an England average of 18%), only one in eight 15-year-olds smoke and the proportion of young smokers is dropping. Within the next decade we hope there could be a generation of children that don’t smoke.

Cllr Viv Kendrick, our cabinet member for prevention, early intervention and vulnerable adults, said:

We want children who have started school this year to be the pioneers of a smokefree generation: today’s five year olds can be smokefree at 15 when they are doing their GCSEs and so can all the year groups following them.

They can be smokefree when they leave school or college and as adults. Breathe 2025 is about how all of us can inspire and help them to make that happen. Evidence suggests that if young people don’t start using tobacco by the age of 26 they will almost certainly never start, so we have a great opportunity here to transform the health of our region and we can do it within the next 10 years.”

We are running our campaign across Yorkshire and the Humber alongside Public Health England.

What is Breathe 2025?

Breathe 2025 is the overarching campaign brand for our work and aspirations to eliminate tobacco-related harms and health inequalities in our area over the next ten years. The vision is to see the next generation of children born and raised in a place free from tobacco, where smoking is unusual. It is co-ordinated by Smokefree Yorkshire and the Humber.

Show your support

We are asking local people and organisations to show their support by going to the campaign website or Facebook page and signing up to one or more simple, practical actions. You could simply pledge to watch and share the Breathe 2025 video, or promise to display a Breathe 2025 poster. There are a range of simple actions for you to choose from, as individuals or on behalf of an organisation such as a school, GP practice or local business.


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