Channel 4 chooses to Be the Spark in the Leeds City Region
The announcement follows two years of discussions with the broadcaster led by the Leeds City Region Enterprise Partnership with cross-party support from local authority partners, Screen Yorkshire, the creative and digital industries, the education sector and many others.
How did our region bid?
Through its ‘Be the Spark’ campaign, Leeds City Region invited Channel 4 to bring opportunity to, and benefit from, a young, creative, digitally-savvy population, rebalance the UK broadcasting sector and help better represent the North and East of England in the national conversation.
Channel 4 is the most high profile business yet to choose the Leeds City Region as a place to locate based on its young and diverse population, its strong creative and digital sectors underpinned by world-leading universities, strong transport connections and the offer of a high quality of life.
How could it benefit our region?
Initial forecasts suggest Channel 4’s decision could directly contribute to the creation of more than 1,200 jobs and an economic impact of more than £1bn over the next decade across the Leeds City Region although the true impact, taking into account all the added value being home to a major international broadcaster will bring, will be much larger.
Roger Marsh OBE, Chair of the Leeds City Region Enterprise Partnership, said:
“I am thrilled that Channel 4 is coming to the Leeds City Region, a decision that will bring huge opportunities for them and us. We are already discussing with Channel 4 how our shared ambitions can be delivered as quickly as possible.
Channel 4’s decision can truly ‘Be the Spark’ for a once-in-a-generation chance to rapidly grow our digital and creative sector, unlock opportunities for our talented young people and draw international attention to our region.
In common with other businesses in this sector, Channel 4 has recognised the opportunity offered by our young and diverse population, our long-established and thriving creative community, our high concentration of universities, our connections to the rest of the UK and our quality of life.
I want to thank Screen Yorkshire, our local authority partners, the LEP Board, the creative community and everyone else who has worked with us to achieve this amazing result.”
Want to know more?
You can read the full statement from Channel 4 here.