Can you help to boost tourism and our visitor economy?

tourist attraction of red and white cow shaped sculptures in a field

We’re asking residents, visitors, students and businesses to share their views on the tourism offer in Kirklees. And, how we can improve it as part of our new tourism strategy.

The strategy aims to promote local towns and villages as great places to visit. We also want to support the existing leisure and tourism offer and wider local economy.

What will we be asking?

We want your views on places to visit, things to do and events to experience across the area’s beautiful and diverse towns and villages.  We’re also looking at what barriers visitors may face such as availability of public transport and suitable accommodation.

Councillor Will Simpson, Cabinet Member for Culture and Greener Kirklees, at Kirklees Council said:

“We want to help local businesses grow and put the incredible towns and villages that make up Kirklees on the map. That is why we are pushing forward with a new tourism strategy.

It is really important that we gather as many views as possible. The information you provide will help us to support local businesses to further enhance and promote our existing tourism offer.  It will also help us to identify where there are opportunities for future growth in the local leisure, hospitality and tourism sectors.

“These sectors are an important part of our local economy providing visitors and residents with access to high quality culture and entertainment and making Kirklees a great place to spend time.’

“This kind of research is always important when planning for the future, but it is even more important after the last two years when so many local businesses have faced restrictions due to the pandemic.’

“If you live, study, or work in Kirklees, or you are visiting, I encourage you to get involved.”

We are working with Yorkshire marketing agency the fabl on this survey and to create the tourism strategy.

How can you share your views on tourism?

The surveys are available to complete online until 31 March 2022.

Resident Survey 

Visitor Survey

Business Survey

Student Survey

Which areas are covered by the survey?

We are looking for views from people who live, study or work in Kirklees.  We also want to here from people who have visited of are visiting the area.

Kirklees towns and villages include:

  • Huddersfield
  • Holmfirth and the Holme Valley
  • The Colne Valley
  • Dewsbury
  • Batley and the Spen Valley
  • Denby Dale & Kirkburton

There are lots of great things for tourists to do in Kirklees.  There are fun events and festivals, historical sites, and lots of great outdoor spaces to explore. Learn more about Kirklees.

What will happen next?

We will pull together the results of the surveys and use them to inform our new tourism strategy.

The tourism strategy is due to be delivered in May 2022 followed by a roll-out later in the year.



Photo credit- Whistlestop Valley